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Marketing Jumpstart Guide

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Being mentioned on a top blog can have a greater and longer term impact on your success than being on TV or radio; but how can you build a relationship with the leading bloggers?

LinkedIn provides an excellent way to build subscriptions to your membership website, but it has to be done properly.

If you treat it as a marketing channel, through which you actively solicit business it could do more damage to your reputation than good.

Here are 10 easy-to-implement strategies you can use to start getting more subscribers to your blog, content-driven website or newsletter.

As a blog or website owner wanting to earn revenue from your content, it's important that your Internet strategy focuses strongly on delivering your content to the maximum number of eyeballs.  Here's some tips on how to do just that . . .

The Specialist Information Providers Association conference always highlights some useful and practical tips. This year was no exception.

Here are 12 tips I jotted down . . .

The Specialist Information Providers Association conference always highlights some useful and practical tips. This year was no exception.

Here are 12 tips I jotted down . . .

The first Specialist Media Show took place on May 25th, drawing an audience of specialist media owners from the world of print, events and digital. Here's a short video that shows the highlights of the show.

Search Engine Marketing and Social Media Marketing are not tactics you plug in and unplug from your online business.

They are your business.

In the online world, what you write, how you write it and where you write it is your marketing.

As ever increasing numbers of web users utilize social media (Twitter, Facebook, YouTube, blogs and forums etc.), to engage and interact with others, so it figures that businesses of all sizes are wanting to get a piece of the action.

In this article we look at how you can use social media for marketing and customer support.

As mentioned in a previous SubHub article, newspapers are now urgenty looking into using paywalls for their online news content, in an effort to offset the combined force of Google, Twitter and the likes of the BBC.

These media behemoths need to learn some lessons from b2b publications, and also from the marketing departments of non-media products and services who are increasingly embracing social media. 

Here’s some steps to making the switch to thinking of your content as your marketing . . .

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