Articles
Testimonials are sometimes referred to as ‘the secret sales force’ and with good reason. Psychologists have long understood the principle of ‘social proof’, which basically says people will do what they see other people doing.
The role of the testimonial is to make your potential readers and prospects feel completely at ease by letting them know that lots of people have already done what they are considering doing – and they are very happy with the decision they made.
Testimonials reduce doubt and risk, and encourage action. Here are 15 tips for producing the most powerful ones.
The more sources you have the easier you will find it to publish new content everyday. This list of 30 source ideas should get you off to a goos start.
Online businesses are likely to weather these tough economic times better than most traditional businesses. However you can’t be complacent. Here are 21 things you can do to help your business weather the storm.
Lessons learnt from day 2 at SXSW.
SubHub co-founder, Miles Galliford, is 'on location'.
There are now dozens of websites where you can find free or cheap royalty free photos. I will cover the ones that I have used and can recommend.
Fotoflexer is a FREE online photo editing application that allows you to do most of the things that desktop software like Photoshop Elements and Paint Shop Pro do.
Google has started rolling out 'Google Instant', their new search results that update while you type. Find out more and watch the video!
UK VISITORS to the Specialist Media Show at Exec Peterborough on May 25 will see the future of media – and it’s not just about the iPad.
Apple’s revolutionary tablet will feature at the show, with presentations from app developers and content showcases, but the event will also address some of the more fundamental issues facing specialist media.
For the first time ever, hundreds of specialist media owners will gather to share case studies, swap ideas and practical tips, and discover new suppliers and services at The Specialist Media Show, to be held at Exec Peterborough (UK) on 25 May 2010.
As Apple prepares for the iPad to hit the streets of America, ttraditional publishers have been hard at work putting the finishing touches to their early iPad Apps. As with their online strategies there appears to be no consensus about which business model will work.
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