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A Very Important Point About Design
publication date: May 3, 2006
When you are designing your website, you are not trying to win a design award!
 Design your site for your audience, not for yourself ... or worse still, for your web designer's ego.The #1, #2 and #3 design priorities should ALWAYS be to make you site simple, clear and intuitive.
DON’T let a web designer take control of the project.
I wish I had $1 for every time I’ve seen creative design triumph over practical common sense.
Great looking sites often fail because they don't make it easy for their users to find information.
Ten years of learning is now reflected in the design of the world's leading sites. Don't try to reinvent the wheel. Learn from their hard fought lessons.
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