The Secret of the Golden Square
publication date: Jul 24, 2006
Did you know that there is a two inch square box that 88% of people who look at your website will look at and read?
This small space on the Home Page is the most valuable bit of online real estate that you own.Using it wisely can be the difference between success and failure.
It will have a real impact on your sign-up rate.
Where is it?
It's the two square inches on the left hand side of the page just below your logo. It is usually situated at the top of the left hand navigation bar.
I call this the Golden Square.
It is also known as the Google triangle. If you look at the eye scan image of the Google results page above you can see why. The red highlight shows which part of the page people look at first and spend most time reading.
It's a fairly convincing picture!
So if this square is so important, what do you put there?
There is only one answer for a subscription website:
The invitation for your prospects to join your website.
This will usually take the form of a box that says something like:
JOIN US!
Find out about the benefits
of membership...
click here....
Take a look at the Restaurant Owner site to see what they have done with the golden square - www.restaurantowner.com.
You should do the same!
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