What Motivates People to Launch a Specialist Content Website?

publication date: Feb 22, 2007

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author/source: Miles Galliford

 

•         “I wanted to become independent. I didn’t want anyone else to control my future.”
•         “My pension was lower than I had hoped, so I needed a way of supplementing my retirement income whilst not going back to a full-time job.”
•         “I wanted to build a life around my hobby. I wanted to enjoy my job, not spend every weekday looking forward to the weekend.”
•         “I wanted to move to Spain, but still needed to have a regular income.”
•         “I was made redundant twice, so I decided I had to take control of my own life so it couldn’t happen a third time.”
•         “I wrote a book, but after an initial windfall of royalties, the income quickly dried up, so I turned the book and my knowledge into a subscription website. Now I get a regular income.”

•          “We had so much valuable knowledge that was being wasted, we decided to set up a website to generate money from it.”
•           “Once we setup an industry leading website, we became recognised as industry leaders. This has revolutionised our business.”
•         “We set up our website to generate leads for our consulting business, but subscriptions to the site have now become the company’s biggest revenue stream.”
•         “I was in the mining business for twenty years, travelling around the world. I wanted a more settled life, whilst making the most of the knowledge and contacts that I had built up. Creating a membership website for senior managers in the industry was an obvious choice.”

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