At the HEART of Great Content

publication date: Jul 26, 2007

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author/source: Miles Galliford

The first thing that a student journalist learns at journalism school,
is that every time they write an article, they should ask the
questions who, what, why, where, when and how.

This rule has stood the test of time, for generations of journalists, because it has proven to work so well.

Having studied hundreds of specialist information websites, I've noticed some common themes which run through the content of the most successful sites.

I've put these themes together in a 'rule' which I call 'The HEART of Online Content', where HEART stands for:

    * Honest
    * Exclusive
    * Accurate
    * Relevant
    * Timely

As with the journalism '5w's and an h' rule, if you remember the 'HEART of online content' rule, when writing for your specialist information website, you will not go far wrong.

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