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Subscription or Membership Websites - Top 10 Subjects
Subscription or Membership Websites - Top 10 SubjectsOne of the questions I get asked most frequently is “what are the most popular subjects for subscription or membership websites?” There are dozens of successful websites that cover the topics listed below, which clearly suggest that there is money to be made from these subjects. However it also means that these membership subjects are very competitive and my advice is don’t choose a subject just because you think it will make money. Choose a subject because you are passionate about it and you WILL find a way to make money from it. It doesn’t need to be in one of the groups listed below. On the web, with its global reach, any subject can become a profitable business. Here is my list of the top 10 most popular subject areas for subscription or membership websites. I have illustrated them with a few examples. If you want to see more examples go to www.subhub.com. I call these topics the healthy, wealthy and wise subjects. Subject #1 Weight Loss, Fitness and Exercise Diets and fitness are evergreen subjects. They will always find a willing audience happy to pay for advice. Subject #2 Health Closely aligned to #1, health is becoming an important subject for information sites. They cover topics such as dealing with children with illness, coping with your own illness, vitamins, mental health, etc. Subject #3 Starting a Business (often from Home) Starting a business has always been popular in the magazine and print newsletter world. This popularity has now transferred to the online world. Some of the sites deal with part-time businesses working from home, such as making money on eBay. Others are more professional, helping entrepreneurs put together business plans and raising funding. Subject #4 Make Money from an Existing Business Making existing businesses more successful is a rapidly growing area of online publishing. These sites enable business people in the same industry to share tips, tricks and opportunities to build their business. These websites are often far more practical and down to earth than industry associations. Subject #4 – Internet Marketing Internet marketing has become a sector in its own right, with dozens of membership websites emerging over the last five years. They look at every niche marketing subject including SEO, SEM, social media marketing, pay per click, etc. Subject #5 - Make Money from Investing Newsletters with share and investment tips have been around for a long time. Now many of them are moving online. There are a few very important advantages from being on the internet. These include the ability to provide real-time updates, interactive charts, discussion forums where members can discuss tips and archives of trading information so members can look back at previous recommendations.
Subject #6 Improve Your Personal Life The subject of dating and relationships continues to grow as an important market sector, with many huge sites turning over millions of pounds. uDate.com has 6,000 new members join every day. Friend Finder has over 6 million registered users. Introductions are a sector dominated by the big players, but there are still a lot of opportunities for subscription websites in related subject areas. Subject #7 Learn How to... These are sites that educate and train amateurs and enthusiasts alike to pursue a hobby or improve their skills. It could be needlework, fly-fishing or digital photography. Subject #8 Move to... These are sites about moving to a new place or country, usually a sunny climate. Over the last few years, this has become a very popular subject. Subject #9 Lifestyle and Religion Websites that are communities centred around a kind of lifestyle or religious beliefs attract strong and loyal followings. Subject #10 Adult Content! Well, I had to mention it! Adult content sites make more money than all the other categories put together. This is a huge industry with staggering revenues, but it’s a tough place for new entrants to get started. ConclusionAs I said, you do NOT need to write about one of the subjects above to create a successful subscription or membership website. With global reach and a deep knowledge of where your customers can be found, even the most specialist subject can become a successful website.Paid-for content revenues are growing across the world. There has never been a better time to start a subscription or membership website. |
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