Your website is only as good as its content.
Great content drives free traffic, creates loyalty and ultimately leads to success.
Poor content results in the opposite – low search rankings, low traffic and ultimately leads to failure.
So how do you get great quality content?
17 Ways to Get Great Quality Content
Many new website publishers already have a lot of material they have written for other purposes (magazine articles, journals, books, hobby notes, academic study, etc). Try to repurpose what you already have, rather than starting everything from scratch. Break long articles up into shorter posts.
There is no substitute for creating content yourself. What differentiates great content sites from average ones is exclusive, relevant and timely content. However it can get tough to keep up with creating new content every day so you will need to find other sources.
There are thousands of freelance writers who can create articles for your site. You can brief them about what you want, the tone and the length and they will write to a deadline. To find writers, I use eLance , Upwork and Guru, but you can also do a Google search on ‘freelance writers’ followed by your subject e.g. ‘freelance writers food’. Make sure you see previous work and check references or ratings.
There are websites where you can find and legally copy thousands of articles. Many of the articles are poor, but there are some gems amongst them. Anyone can use them if they acknowledge the author and include a link. The downside is good articles can appear on dozens of sites across the web so use them sparingly to maintain your sites quality.
Some of the best free content websites are:
Read the magazines and newsletters for your niche subject. If you find interesting articles paraphrase them into shorter features. Top 10 lists are a popular and easy way of paraphrasing long features.
Usually there are lots of third parties who would like to get an article onto your site in order to reach your audience. Identify a list of potential contributors and then approach them with subject suggestions and a promise that they can have a bio and link in the article footer. Ensure you retain editorial rights on all content or articles can end up being no more than advertorial.
Interviews are a relatively easy way of creating content. You can either publish them as written articles or as audio or video clips. Prepare a list of questions before conducting an interview to ensure it flows, the content is relevant and it sounds professional.
Sign up to one of the many press release services so you receive PR related to your subject. I don’t recommend publishing press releases verbatim; paraphrase the main points and then give your personal opinion on the announcement.
Set up a feedly account to monitor what is being said on related blogs and websites. Create your own stories based on discussions and new trends.
Invite your readers to submit articles. This can have mixed results. You can easily offend people by not publishing what they have written. However it can also build a sense of community and belonging if you get it right.
Helium is an interesting website where you can upload a content brief and a price you are prepared to pay for the article. Helium members then write the article and submit them to you. You select the one you like most and pay that writer. All the other articles are uploaded on the site for sale.
Go to forums that are relevant to your subject. Have a look at which posts attract the most discussion. Read the thread of comments and create an article based on what has been said.
Encourage your readers to ask you questions and then publish the question with your answer as an article. It’s quick, easy and ensures your content is relevant to your audience.
There are a lot of free tools that produce graphs and tables of information. These can become the basis of simple articles. Try:
Wikipedia is a treasure trove of great information which can be used to source information for articles.
Like Wikipedia, About.com has a huge archive of well written articles which can provide inspiration for creating content on just about any subject.
If I had more spare time I would spend it stumbling around the web via StumbleUpon. There are thousands of wonderful websites that you would never come across if it wasn’t for tools like this bringing them to the surface. If you haven’t tried it give it a go and enjoy!
Hopefully this list will help you continually come up with fresh and unique content for your website. Always remember that the difference between outstanding content websites and poor ones is the originality, relevance and timeliness of the content.