How to Sell Ads Directly or Through a Network
Whether you choose to handle your own advertising or alternatively join a large advertising network, make sure that you are aware of the pros and cons that each option presents.
Here is an outline of the different ways that you can sell advertising on your website or blog:
If you choose to sell your advertising directly, make sure to use a program that will take some of the weight off your shoulders, such as:
An important point to remember, is that while handling your own ad sales will generate the largest profit, it also requires the most work. Here’s some ideas to get you started:
The benefit of using an ad networks is that you can target many more advertisers, but be aware that they also take more of your profit. Some large networks may also not wish to deal with you if you don’t have enough traffic.
Here are a couple of networks worth trying out:
Here are some additional ad networks:
If you do choose to sell through an ad network, make sure it pays ‘per click’ (CPC), rather than ‘per thousand views’ (CPM).
It’s important to bear in mind that some advertisers will not be a good fit for your website or blog. If your site is about baseball, it probably wouldn’t make much sense to run ads on hair products.
Here’s some questions worth asking yourself before deciding to run an ad:
– Does this ad fit with my content?
– Will this ad offend my visitors?
– Will this ad distract visitors from my content?
– Will this ad have a negative impact on my own standing with my visitors?
Hopefully, you now realize that it is possible to sell advertising on a low traffic website.
If you follow the tips i’ve given, you’re well on your way to landing your first advertiser. Don’t be afraid to try out multiple approaches and create a strategy that works for you, making sure you track your results. Remember, advertising is an organic process that can take time to perfect.
Please feel free to add your own tips or success stories below.
Read How to Sell Advertising on a Low Traffic Website or Blog – Part 1 here.