August 7th, 2006 by Louise - Posted in Plan, Design & Build
Have no doubt, starting and running a subscription website takes energy, focus and persistence … like anything worth achieving.
Starting up any business will have moments of jubilation and moments of desperation; feelings of achievement and feelings of complete failure; times of great progress and times of stagnation; you will get excited and you will get frustrated.
But if you keep going, you will ultimately build a business you are proud of.
To increase your chance of success, plan carefully and thoughtfully when starting out. It will determine whether you are pushing the snowball along a flat road or up a steep hill.
Before you start a subscription website, at least answer these four questions:
1) Who are my audience?
2) What do they need to know to make their lives more profitable, easier or at least what pain can I reduce? What is in it for them?
3) How do I reach this audience?
4) Who is the competition?
Once you have made the decision to proceed, stay focused and determined.
It is unlikely that people will come flocking to your site, however good it is. You have to be persistent in going out and finding them and persuading them to join. This process never ends, but if your site is good it will get much, much easier.
Whenever people talk to me about their trials and tribulations, and how they are getting close to giving up, I suggest that they take a look at Abraham Lincoln’s life on the way to becoming one of the greatest US presidents.
Lincoln‘s Incredible Journey to Become the Sixteenth President of the USA!
Events that shaped his life:
1. He had to work to support his family after they were forced out of their home. 1816
2. His mother died. 1818
3. Failed in business. 1831
4. Defeated for the State Legislature. 1832
5. Lost his job and couldn’t get into law school. 1832
6. Declared bankruptcy and spent the next 17 years of his life paying off the money he borrowed from friends to start his business. 1833
7. Defeated for the State Legislature again. 1834
8. Engaged to be married, but his sweetheart died and his heart was broken. 1835
9. Had a nervous breakdown, spent the next six months in bed. 1836
10. Defeated for the speaker of the State Legislature. 1838
11. Defeated in becoming elector. 1840
12. Defeated for Congress. 1843
13. Defeated for Congress. 1846
14. Defeated for Congress. 1848
15. Rejected for job of Land Officer in his home state. 1849
16. Defeated for the Senate. 1854
17. Defeated for Vice-President – got less than 100 votes. 1856
18. Defeated for the Senate for the third time. 1858
19. Was elected President of the United States, and saved the Union. 1860
So you think you’ve had it tough!
Keep going and we’ll do everything we can to help you.
Tags: online publishing, planning