SubHub Free Resources

Welcome to our regularly updated free resources area.

In this area of our site you can find hundreds of articles written by SubHub co-founders Miles Galliford and Evan Rudowski and SubHub's marketing guru, Mark Ramskill. Everything you need to know about planning, marketing or monetizing your blog or content website can be found here.

Please select a subject area from the menu on the right, or select one of our most recent articles below.

Recent articles

15 Top Tips For Getting Great Testimonials Feb 8, 2010: Testimonials are sometimes referred to as 'the secret sales force', and with good reason. Psychologists have long understood the principle of 'social proof', which basically says people will do what they see other people doing.

Using Audience-Driven Marketing and Customer Service to Build and Support Your Brand Feb 5, 2010: As ever increasing numbers of web users utilize social media (Twitter, Facebook, YouTube, blogs and forums etc.), to engage and interact with others, so it figures that businesses of all sizes are wanting to get a piece of the action.
In this article we look at how you can use social media for marketing and customer support.

Niche Content Millionaire: How A Membership Website Made Its Owner A Millionaire Feb 4, 2010: If you are thinking of getting into online publishing, or if you already have a site that is underperforming, it would be worth you taking a look at the Niche Content Millionaire book by David Eedle.

Guardian Media Group CEO: 'Paid Content May Work' Feb 3, 2010: Guardian Media Group CEO Carolyn McCall says paid content may work, in a report published this week in the Financial Times.

No one who understands newspapers well would argue that a solid paywall around all of a newspaper's content would make sense. But there's plenty of evidence that people will pay for content that is unique, high quality, timely, actionable and valuable to a given niche or special interest.

Making Money From Content - Case Study: 'Moving to Spain' Feb 2, 2010: In this case study retired bank manager Jim tells his story about how he moved to Spain without a job or income stream, but with determination and a lot of hard work created a very successful online business.

A great step by step guide to starting an online business from scratch.

Opinion: Why WordPress Should Never Be Used to Manage a Membership Site Feb 1, 2010: Guest article by Alex Sysoef about the risks of using WordPress to run a membership website.

10 Important Online Advertising Trends Jan 29, 2010: The world of online advertising is changing fast and everyone involved with online business should understand what the trends are.

Apple iPad: The Potential Winners and Losers Jan 28, 2010: The Apple iPad has the potential to revolutionize the way we use computers and consume content, or it could be a complete anti-climax. Only time will tell.

If it is a spectacular success who will be the winners and losers?

Trademark Traps: Don't Sink Your Brand Jan 27, 2010: There is much to consider when selecting a new trademark. The initial joy of playing with possible names and sketching logo designs should be tempered with a realistic perspective on the rights and responsibilities of the trademark owner.

There are common traps you can fall into when you are in the process of deciding on a new trademark, clearing it for use and protecting it. By taking simple steps to avoid these traps, you are more likely to end up with a strong trademark that can be the cornerstone of a sustainable brand.

Book Review: Inbound Marketing by Brian Halligan and Dharmesh Shah Jan 26, 2010: One of the questions I get asked most frequently is "how do I learn about Internet marketing?".

Here's the book we recommend . . .

Why You Should Think of Your Content as Your Marketing Jan 25, 2010: As mentioned in a previous SubHub article, newspapers are now urgenty looking into using paywalls for their online news content, in an effort to offset the combined force of Google, Twitter and the likes of the BBC.

These media behemoths need to learn some lessons from b2b publications, and also from the marketing departments of non-media products and services who are increasingly embracing social media.

Here’s some steps to making the switch to thinking of your content as your marketing…

How To Build Your Reputation On The Internet Jan 22, 2010: Like it or not, today you are who the web says you are. More often than not, if someone wants to find out about you, they will go straight to Google and search on your name. Whatever they find will define, in their eyes, who you are.

It follows that you need to influence what they find in order to control and manage your reputation.

What Content Will People Pay for on the Web? Jan 20, 2010: For as long as the Internet has existed there has been an argument between free and paid content. Some argue all content should be free. Others say if content has value it should be paid for . . . then there are the many shades of grey between these two positions.

'Time to Ditch It!' - Important Security Information for IE6 Users Jan 19, 2010: Up to 20% of the world’s browsing is still undertaken using the old man of the web, IE6.

Fair enough, until you consider the security vulnerabilities that hackers have recently discovered and are now actively exploiting, targeting not just personal and normal business users, but the likes of Google and Yahoo!'s own infrastructure.

“How Much Money is My Website Audience Worth?” Jan 13, 2010: Since the beginning of time advertisers and agencies have equated the size of an audience with its value; big is always better. Today this is a costly error; power and influence rests with niche communities of passionate people. This is where the value is.

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