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This section of SubHub.com is where you'll find our unique commentary on the latest web-related news headlines from around the world.



If there are any articles or news reports you feel it would be worth us commenting on, please feel free to email press@subhub.com


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Recent articles

  Does the 3G iPhone Sound the Death Knell for Newspapers and Magazines?
Jun 10, 2008
Yesterday Steve Jobs announced the launch of the new iPhone. Could this have a significant and lasting impact on the print publishing world? I think so...
  The Future of Making Money Online
Jun 6, 2008
The entrepreneurs who make the most money on the internet are those who identify and follow the trends.
  More Proof That Internet Users Want Niche Content and Communities
May 8, 2008
In the early days of the internet the generally held belief was that the web would be dominated by a few huge companies such as AOL, Yahoo, MSN and Excite (RIP!), who aggregated huge amounts of information within the walls of their site. It was ... but things are changing!
  Women Overtake Men on the Internet
Apr 2, 2008
eMarketer reported today that after years of male dominance the UK internet population now has a slight majority of females.
 
  Online Advertising Set to Grow During Recession
Mar 26, 2008
New research from eMarketer predicts that online advertising revenues will continue to grow even if recession takes hold.
  New Opportunities for Online Publishers Exposed by Report
Mar 13, 2008
An interesting survey has revealed that there is not sufficient content on the web to satisfy some of the largest groups of internet users.
  How Will Content Publishers Be Affected by Recession or Economic Downturn?
Feb 19, 2008
A black cloud is hanging over most of the Western economies. A downturn is under way, and no one is really sure how bad it’s going to get.

Online content publishers around the world are asking how they will be affected if recession strikes.
  Traffic to Magazine Websites Growing Rapidly
Feb 18, 2008
Traffic to magazine websites grew by 8.1% in the fourth quarter of 2007. The increase is more than three times the rate of growth for the overall internet audience which grew by 2.4%. Are the traditional magazine publishers finally getting their act together?
  The Internet’s Biggest Summary of Predictions for 2008!
Jan 8, 2008
It is always interesting, fun and thought-provoking to look at the predictions that industry leaders make for the coming year. At the very least it is a good mental exercise to challenge their forecasts. At best it can generate new ideas and opportunities for helping your business grow.

I have tried to capture the highlights from many of the most read and respected industry experts to enable you to consume dozens of predictions in the shortest possible time.
  Top 10 Predictions for 2008 for Bloggers and Niche Content Publishers
Jan 8, 2008
I predict that the biggest trend of 2008 will be bloggers and niche publishers recognizing the value of their content and audience and finding ways to generate multiple revenue streams from their websites. The money will flow from advertising, affiliate marketing, ecommerce, subscriptions and the promotion of off-line events. The best sites will do all five. This recognition of value will be matched by the desire of the bigger brands to reach the audiences of niche sites. The biggest challenge of 2008 will be finding simple and cost-effective ways to enable big brands and specialist website owners to get together.

The following 10 additional trends will impact online content publishers...
  How WSJ.com Could Be Free and Still Triple Its Revenues
Nov 29, 2007
The debate rages on about whether the online version of the Wall Street Journal should be free or continue to charge for a subscription. WSJ.com is seen as the most successful subscription website in the world, so if it were to be made free, many commentators would see that as sounding the death knell for the paid-content business model.

This article suggests how, in my opinion, WSJ.com could make its content free while tripling its income to $150m from subscriptions and other revenues. Sound confusing and contradictory? Well, read on…
  Europeans Swapping TV and Newspapers for Online Content
Nov 23, 2007
The irreversible trend toward the Internet becoming the primary source for information and content appears to be accelerating.

Research undertaken by the European Interactive Advertising Association found that 62% of those interviewed are now turning to the Internet rather than traditional media as their main source of news. This comes in the wake of Jupiter research that found that, on average, Europeans spend four hours a week online compared with three hours a week reading print media.
  Is Amazon’s Kindle Ebook Reader a Money-Making Opportunity for Authors and Publishers?
Nov 21, 2007
Jeff Bezos changed the way people choose and buy books when he started Amazon. For many authors, Amazon has been a lifeline, breathing new life into books that had long since stopped being stocked by most bookshops. Amazon’s clever reader reviews, recommendations and “people who bought this also bought” feature have pulled dusty, forgotten books from the back of the store and stuck them in the front window again.

Now Bezos and the Amazon team are taking their revolution one step further. On November 16, 2007, they finally launched their much-anticipated electronic-book reader, the Kindle.
  More Online Advertising Revenue Is Coming Your Way
Nov 12, 2007
The growth in online advertising spend continues unabated. A recent report by eMarketer suggests that US online advertising spend will grow from $17 billion in 2006 to $42 billion in 2011 … and this is still only 13% of total media spend.

But what is more interesting is some of the figures that lie behind the headlines.

In 2005 over 90% of online advertising was shared among just five companies. That left less than 10% to be fought over by every other ad-driven website. Not a great picture for small-content website owners.

But don’t go and switch off your server yet. Things are changing.
  The Death of Paid Content Has Been Exaggerated!
Aug 24, 2007
There is a debate raging on the internet at the moment about whether the move by some of the major national newspapers in the US away from subscription to a free, advertising driven business model, is a signal that the days of paid content is over.
 
This debate shows a lack of understanding of content publishing on the web.
 
more articles >>