subhub

Big data may be one of this year’s buzz phrases, but behind the trendy terminology lies a very real issue: few associations are managing their data as effectively as they could, and as a result they’re not getting value from it. Most associations have built up a mass of data on members and their activities, [...]

Every association knows that having a digital presence is essential, but many are not fully exploiting their website’s potential for helping them provide the services members want and improve efficiency. A website is more than an advert for the association, a cost centre, or a way of creating revenue; it should build long-term relationships. Linked to a back-end [...]

Your content and services may be highly relevant, valuable and stimulating, but without one priceless commodity – trust – the loyalty of your members will be impossible to sustain. The biggest threat to member confidence currently lies in conducting online transactions – and it’s becoming increasingly challenging for organisations to be transparent and accurate, and [...]

SubHub CEO Evan Rudowski reveals why they abandoned the Drupal platform and looked elsewhere for a solution BIO: The CEO of SubHub, a leading provider of digital membership solutions, Evan Rudowski has over 25 years’ digital media experience. He held roles at News Corp and Excite.com in the US, before leading Excite UK and Europe. In [...]

Magazine publishing may be worth $40 billion in the US, according to First Research – but the industry’s existing business model and changes in media consumption habits over the last few years present an immense challenge that threatens the sector’s very existence. Newsweek became the latest publisher to close the doors on its print edition [...]

In the 1980s, Evan Rudowski ran the news ticker at One Times Square. Today, he is the CEO ofSubHub, a leading provider of digital membership solutions for associations and publications. A native New Yorker, Rudowski now lives in Bath, England, with his wife and two children. He blogs at evanrud.com. You could say I first tweeted [...]

Miles Galliford, co-founder of SubHub – the membership website company – on what magazine publishers need to consider to thrive online. Circulation of digital magazines in the US doubled in the first half of 2012 compared with the same period in 2011, according to ABC figures. Forgive me if I’m not jumping for joy or [...]

Publishers need to appreciate that they are in the audience building business, writes Miles Galliford, co-founder, SubHub. One by one, content industries have been dragged, sometimes kicking and screaming, into the digital age. It started with the music industry a decade ago when people started copying and sharing music online. The record labels immediately recognised [...]