publication date: Jan 8, 2008
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I predict that the biggest trend of 2008 will be bloggers and niche publishers recognizing the value of their content and audience and finding ways to generate multiple revenue streams from their websites. The money will flow from advertising, affiliate marketing, ecommerce, subscriptions and the promotion of off-line events. The best sites will do all five. This recognition of value will be matched by the desire of the bigger brands to reach the audiences of niche sites. The biggest challenge of 2008 will be finding simple and cost-effective ways to enable big brands and specialist website owners to get together.

The following 10 additional trends will impact online content publishers...


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