Fascinating Facts From The 2009 State Of The Blogosphere Research

Fascinating Facts From The 2009 State Of The Blogosphere Research


Every year Technorati undertake a comprehensive survey to find out what is happening in the world of blogging. They call it the 2009 State of the Blogoshere report.

This year they surveyed 2,900 active bloggers and interviewed the worlds top 20 bloggers.

The results make interesting reading for anyone involved with online publishing. This slide deck summarise the findings.





25 fascinating facts from the 2009 State of the Blogosphere report:


  1. Hobbyist versus professional bloggers are split 72%:28%
  2. Professional bloggers are split up into 15% part-timers (supplement their income), 9% self-emplyed pro (primary income or use blog to market their business) and 4% corporate
  3. Two thirds of pro bloggers are male and 60% are between the ages of 18 and 44
  4. Around 30% of pro bloggers have been blogging for less than two years
  5. 17% of pro bloggers say their blog is their primary income
  6. 40% of pro bloggers have worked in traditional media (publishing, tv, radio, etc)
  7. 40% believe (print) newspapers won't exist in 10 years
  8. 73% of bloggers use Twitter compared with 14% of the general public
  9. The top 500 blogs publish just under 300 posts a month
  10. 65% of all bloggers say that blogging has allowed them to get more involved with something they are passionate about
  11. Display ads have overtaken Google Adsense as the preferred form of advertising on blogs
  12. Display ads on 40% of pro blogs, up from 28% this time last year
  13. Only 8% of pro blogs take paid postings
  14. There has been a 68% increase in ad tags across all blogs (an ad tag is a snippet of code on a website which pulls ads from an ad network)
  15. Last year 68% of ad tags were Google Adsense. This year only 48%
  16. 70% of all bloggers write about brands
  17. Over 40% of pro bloggers intend to write a book next year
  18. 30% of pro bloggers plan on adding video to their sites
  19. The top tip from the top 20 bloggers is blog about a subject you are passionate about
  20. The average blogger uses 6 social media tools (e.g. Facebook, Twitter, Digg, etc)
  21. 3.14% of traffic to blogs with more than 100 uniques a month comes from Twitter
  22. 72% of blogs have implemented tools to reduce bounce rate (e.g. commenting, most popular widget, site search, etc.)
  23. 27% of blog traffic comes from the major search engines
  24. 50% of search queries contain three or more words
  25. Having site search on a blog increases pageviews by 3 - 5%
  26. 25% of blogs don't have site search


To read the full 2009 State of The Blogoshere Report