50 Ways to Promote Your Book
After two years of writing a
I had always envisaged that I would publish through a traditional print publisher.
After all, the book, which is called “The Funnel of Trust: The System Behind a Thousand Profitable Websites”, is all about how to use the internet and online publishing to make lots of money.
Shouldn't I really
This debate in my mind got me thinking about how I would promote the book if I decided to publish it myself.
Here are 50 ideas I came up with:
Before You Start
Make Sure Your Book Will Be Relevant When It's Finished
Sounds obvious but it's not. One of my clients has just finished a book about investing in property. Not great timing!
Be Clear Why You
are Writing a Book
There are lots of reasons for writing a book ranging from making as much money as you can to
Is Your Audience Online?
Online marketing will be a fruitless exercise if your key target audience
Six to Eight Months Before Launch
Create a Website Dedicated To The Book
A book should have a dedicated website preferably with the title being used as the domain name. If you can't get the title try your/the author's name. Three good book sites are:
- Buyology by Martin Lindstrom
- The Four Hour Work Week by Tim Ferriss
- Multiple books by David Meerman Scott
Create a Blog Not Dedicated To The Book
Do you need a blog and a website? Yes, for several reasons.
Collect Email Addresses Online
Start collecting email addresses six to eight months before launch. Your email list will be the best and fastest way to get
Collect Emails Offline
Whenever you go to an event, seminar or workshop collect business cards and email addresses. Remember to ask if you can add them to your email newsletter list
Create a Preview Book or Article
Chris Andersen wrote an article for Wired Magazine about his longtail theory six months before he released his book of the same name. By the time the book came out there was an educated audience desperate to know more
If your book involves doing interviews, record them and publish the best ones as free podcasts on your site,
Ask For Feedback
Whilst writing your book continually ask your website visitors for feedback on the content. Promise to acknowledge all those who help in the book. All these people will feel they have been a part of the creative process so will be eager to spread the word when it launches
Create a List of The Most Important Bloggers and Websites
Create a list of all the most important bloggers and websites in your niche. Try to think of a way of getting them involved with creating the book. For
Create a List of All the Most Important Journalists
List all the journalists in the world who might
Create a List of Academics And Colleges
Are there any notable academics and colleges that teach about your niche? Make a list and send them free copies when the book is available
Distribute As You Write
As you complete chapters of your book, send extracts to people you quote or include for feedback. This will keep the project alive in their mind and hopefully
Get Testimonials and Endorsement
Endorsements and testimonials from personalities within your niche
Twitter Interesting Facts And Articles
As you do your research you will be finding interesting facts and articles. Twitter them to your followers so they can get an idea of what you are thinking. Proactively try to build your Twitter followers
Setup a Twitter Search
Search for terms relevant to your book on Twitter. When comments come up join the conversation
Build A Community
I have mentioned a few ways of building a community (website, blog, Twitter), but there are dozens more. You should think about where your audience
Don't Waste Time On People Who Won't Buy
I was recently asked to write an article for a real estate magazine about how real estate agents can use the internet for marketing. I was flattered by the
Associations and Societies
Approach any associations and societies whose audience is relevant to your book. How can you work
Setup Google Alerts
Setup Google Alerts for your name, your book title, competitor's names, competitive or complimentary book titles, etc. By following these alerts you can jump into the online conversation in a timely way
Create a ‘By Invitation Only' Community
Seth Godin launched his latest book Tribes, by creating a private community for the people who pre-ordered it. Great idea (although most of don't have the profile of Seth Godin)
Review All Publicity Material
If you are publishing through a publisher make sure you review all the marketing and promotion material before it goes out. You need the key messages to be consistent online and offline, and through all channels
The cover design and internal page layouts matter …..a lot. Publishers have professional teams to do this, but make sure you have your say.
Join the Book Marketing Network
The Book Marketing Network is
Consider Publishing on WeBook.com
I haven't used this site, but it has got quite good reviews. You can have your book reviewed, sold as
One Month Before Launch
Four Weeks to Make an Impression
If you are publishing through a big publisher your book will have about four weeks to produce significant sales. If it doesn't, it will receive little marketing support going forward. Therefore your promotion efforts leading up to the launch could make the difference between success and failure
Create a Competition
Create a competition on your website with ten or more copies of the book as prizes. Send an email to all the people who entered but did not win offering them a discount
Offer the Book As a Prize
You should have a list of blogs and websites where you would like your book promoted. Offer the website owner one or more free copies as a competition prize.
Send Out Free Copies
Before the book is available send out free copies to all the journalists, bloggers and influencers. Warn them it's coming by email and then stick a signed copy in the post.
Create a Slide Presentation
Use Meetup.com To Find Relevant Groups
There is nothing like face-to-face book signings to create buzz and trust, but how do you find groups of interested people. Meetup.com is becoming a great source of finding niche groups
Prepare For Launch Day
You should pick one specific day for your launch and ensure a lot of activity is planned for this single day (email your list, publish some YouTube videos, send out press releases, announce competition winners, launch a competition, do a webinar, etc).
Create and Post Videos
Create and post videos on all the main video sites. Make sure the videos are under ten minutes so they get published on YouTube. I use TubeMogus.com to hit a lot of sites all at once. The videos can be a book tour, interviews, book extracts, etc
Say Something Controversial
If your book takes a controversial
Amazon Sales On The Same Day
This is hard to achieve, but if you can get a large number of buyers all to purchase from Amazon on the same day this will increase the books ranking and get it higher up on the search results page. If you can do this blitz on a quiet trading day such as Thanksgiving or Christmas Day the impact will be all the greater
Book Cover Images
Get some images of your book cover and post them on Flickr,
Publish the Content Page
Publish the content page on your website with a brief overview
“What Questions Do You Have …Maybe I Have Answered Them?”
Create a post on your website which lists many of the questions that you have answered in your book. For
- How much does a blogger earn?
- What are the most important revenue streams for a blogger?
- What blog
subjects makethe most money?
Online Virtual Book Tour
It is very expensive to do a nationwide or international book tour, but it's cheap to do one online. Do a series of free webinars that people can dial in and listen to you talking about the book. Record them and publish them on your website or on specialist websites like Ask Database
- Harvey Mackay's “WE GOT FIRED”
- Joe Vitale's “THE ATTRACTOR FACTOR”
- Mark Victor Hanson & Robert Allen's “CRACKING THE MILLIONAIRE CODE”
- T. Harv Eker's “SECRETS OF THE MILLIONAIRE MIND”
Guilano's“FRENCH WOMEN DON'T GET FAT”
Online Questions And Answers
Once the early buyers have had a chance to read the book offer to run a series of free conference calls where people can ask you questions. To avoid a free for all ask for questions to be submitted via email before the call
Encourage Amazon Reviews
When you send out free copies ask the recipients to publish their positive reviews
Arrange Interviews With Top Bloggers
By now you should have a list of all the top bloggers
Keep Copies With You All The Time
An author friend of mine sat next to a senior IBM executive on a short flight from London to Paris. They got chatting and he ended up giving him a copy of his newly published book. A week later he received an order for 100 copies! Always have a few books with you; you never know who you're going to meet
Deliver On Your Promises
Make sure you deliver on your promises. If you offered free copies send them. If you offered interviews, do them. If you said you would mention a contributor, mention them. You don't want unhappy people in the blogosphere just after launch!
Copy Amazon Reviews
Create a section on your website called, “What People Are Saying On Amazon”. Copy the best reviews
If you get speaking opportunities at conferences, seminars, universities, etc always ask the
Get Some Cheeky Photos
Tim Ferriss (Four Hour Work Week) tells the story of how he took some of his books into a Borders, placed
This list is just scratching the service. You won't be able to do
Best of luck!