12 Steps To Choosing the Perfect Subject For Your Membership Website
The most important decision that you will make when deciding to launch a blog, contentwebsite or membership website is what subject it will cover.
1 - Be passionate about the subject
Pick a topic that you enjoy so much that you would be happy to write about it even if you weren’t getting paid to do so. You’ll spend most of your waking hours thinking about it and speaking with people who share your interest.
2 – Make sure your market is big enough
3 – Know your audience
This is one of the most important points to research when choosing a subject.
Sometimes it is easy to know. For example, if you are setting up an fan club for baseball team, you know where 40,000 prospects are going to be every Saturday afternoon. If, however, your site is about ‘Arranging the Perfect Batchelor Party’, it is harder to find and reach your target audience.
4 – Unique and exclusive content
5 – Credibility amongst members
6 – Sufficient material for regular updates
7 – Member interaction
8 – No natural end date to subscription
For example, a website about how to arrange a wedding would keep members for the six to twelve months before the wedding and then they will leave. This type of subject means you will continually have to chase new members as old ones leave.
9 – Potential members are internet users
10 – Reduce pain or increase gain
11 – Take a look at the competition
What prices do they charge? What are their strengths and weaknesses? How can you compete with them? Try not to compete head-on with an industry leader. Find an angle that they are not covering or you could cover better. Do you believe you can compete?
12 – Niche is best!
- “How to Run a Successful Restaurant” – Some restaurants last for generations. Others close after several months. A website that shares the secrets of enduring success could be very popular.
- “Make a Living from Spread Betting” – Many people now make a living from gambling. These people would benefit from sharing information and becoming part of a community.
- “Hornby Train Collector” – Hornby trains have a huge world-wide following of passionate collectors.
- “The South Beach Diet” – Millions of people have adopted this diet. Could they benefit from sharing information with each other? Recipes? Vitamin supplements? Exercise routines? Dealing with side effects? Etc.
- “Airline Crew Portal” – Airline crews around the world are always seeking information about what to do when they have overnight stays. Could this be an opportunity to capture this market?
- “Penny Share Investor” – There are many opportunities to create newsletters for investment in stocks and shares.
- “eBay Lifestyle” – eBay estimate that 430,000 people worldwide make a regular part-time or full-time income from buying and selling on their site. Would many of these people like to join together and share their experience?
- “Independent Manchester United Fan Club” – Any sports club or team can instantly create an independent fan club.
- “Toddler Taming” – A website to help new parents raise their children.
- “The Scottish Angler” – There are many people who are passionate about fishing in Scotland.
- “Classic Porsche Fan Club” – Car enthusiasts love to discuss their passion and share information about restoring their cars.
- “Tax Savings for Small Business” – Advice for small business owners about how to save money on taxes. An hour with a tax specialist can cost several hundred pounds. An authoritative website could be very cost effective and popular.
The most successful membership websites are run by people with a real passion for their subject. Their knowledge enables them to understand what their audience wants to know and their content is delivered with credibility and authority.
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