The Secret of the Golden Square
author/source: Miles Galliford
Did you know that there is a two inch square box that 88% of people who come to your website will look at and read?
This small space on the Home Page is the most valuable bit of online real estate that you own.
Using it wisely can be the difference between success and failure.
It will have a real impact on your sign-up rate.
So where is it?
It's the two square inches on the left hand side of the page just below your logo. It is usually situated at the top of the left hand navigation bar.
I call this spot the Golden Square.
There is only one answer:
The most valuable action you want your visitors to do
For a site that makes its money from affiliate commissions, this will be your best performing affiliate merchant
For a site that makes its money from selling digital downloads, this will be the best selling product.
For a membership site that sells subscriptions, this will be the invitation to sign-up and join
Use this valuable square wisely and you will increase the money that you make from your website.