Does Your Website Need a Revamp?
As a business owner, your website is where you want your audience to go. Here they can find out more about how you can help them solve their problems or achieve their vision. New graphics, new contact info, new pricing, added services or new products can cause an immediate need to update your website.
Does your website need a makeover? Ask yourself the following three questions. It should give you a good idea of whether or not your site could do with a revamp.
- Is Your Website Mobile-Friendly?
If the answer is "no", you might want to fix this immediately to avoid losing customers. The last thing a consumer wants while attempting to access information on a mobile device is to find a website that requires them to zoom in and out, try to activate menus that require a mouse or have to wait to view your site later on a desktop computer. Poor coding, small text, and lengthy load times will leave users giving up before you can even think about converting a site visitor into a sale.
- Have you done any site maintenance or reorganization lately?
Every website has to perform maintenance at some point or another. Website design and style is constantly changing, and your website should change with it. We no longer live in the 2000s, where a simple website was all you needed. The design of your website will help you to present your company in a professional light. Websites with good design, professional
layoutand a welcoming feeling will help you gain the trust of customers.
- Do you have any errors or out-of-date information on your site?
A website that has incorrect or incomplete information, broken links, or outdated information can be a real
turn offto prospective clients. Is your contact info still the same? Is your 'About Us' page still accurate? And what about the links to your social media accounts? Browsing a website with broken links or images that don't load is one of the most discouraging things a web surfer can come across. Visitors will get the idea that since you don't care too much about your own digital image, you probably don't care tomuch about their business either - it basically screams incompetency.