Following on from my article about how to get PR and use PR distribution websites, I found this video which provides some more valuable and actionable advice about how to get media coverage.

As you will see from the video, the company, 1-800-GOT-JUNK, has become a master at attracting the attention of the press. Every event, business change and announcement is turned into a story.

In the last six years they have managed to get on the TV, radio, internet and in print over 5,000 times which has helped the company grow from $2m to $105m turnover.

Click the title, to view this excellent video.

"1-800-GOT-JUNK on Getting Great PR and Great Results without a PR Firm"