Google AdSense Revenue Share Disclosed

author/source: Mark Ramskill

Google AdSense Revenue Share Disclosed

There has always been a huge amount of speculation online about the cut that Google takes from revenues generated through its AdSense platform.

Yesterday, Google finally came clean, announcing the revenue share for both AdSense for content publishers and AdSense for search partners. This is major news and a great step forward in terms of transparency between Google and its business partners.

Here's what Google had to say:

"AdSense for content publishers, who make up the vast majority of our AdSense publishers, earn a 68% revenue share worldwide. This means we pay 68% of the revenue that we collect from advertisers for AdSense for content ads that appear on your sites. The remaining portion that we keep reflects Google's costs for our continued investment in AdSense — including the development of new technologies, products and features that help maximize the earnings you generate from these ads. It also reflects the costs we incur in building products and features that enable our AdWords advertisers to serve ads on our AdSense partner sites. Since launching AdSense for content in 2003, this revenue share has never changed."

You can find additional information on Google's Inside AdSense blog.