Case Study - How to Go From Idea to Launch in 3 Months.
Part 1: Design
How to Go from Idea to Launch in 3 Months
Part 1 - Design
Designing and launching one website is hard, but when the call came to rebrand our entire publishing arm, encompassing six websites in little under three months, we knew we would be in with a challenge. This article details the help we received from
Part 1: Design
There’s nothing more important for a new website than design, and our primary goal was to strip away many redundant technical aspects of our old website and focus on clear navigation throughout. Realising that our current visitors would prefer not to
www.specificationmagazine.com underwent the most radical transformation.
The biggest challenge came from trying to maintain the look and feel of our printed material whilst also creating something that stayed true to the rules of the web. Much of our printed logos are on white backgrounds, yet we found on the web this lost some of its
www.hotelsportandleisure.com stayed the truest to its magazine origins.
Previously we had placed all of the content from our publications
www.landscapeandamenity.com went from five sections down to two.
As much of what we do is free for the reader we survive on advertiser revenue alone, so we needed to maximise revenue and at the same time not betray our readers. Ideas varied from the extreme (having a
www.housingspecification.com uses paid listings and paid ads to full effect.
• Weigh up the views of each party: (advertisers,
• Try as many designs as you can: if you have corporate
• Keep it lean: By cutting down on the number of sections we found our company directory went from one of the least popular pages to the most popular.
• Make money: If you need advertiser revenue then ensure adverts are prominent and used to full effect.
In Part 2:
I will discuss the considerations to be had with content;
Mike Essex is the eBusiness Manager of TSP Online Ltd, the online arm of Tanner Stiles Publishing Ltd.
The group currently has six websites on the
Housing Specification Magazine