Trying to make money from your blog or website is easier said than done, with many sites making very little. The main reason is that bloggers and website owners are not making the most of the dozens of revenue opportunities that exist today.
A few weeks ago I attended a conference where a leading blogger was asked how blogs should make money. His reply was "start with Google Adsense and once you have built up a decent size audience sell display ads and sponsorship".
It is this blinkered thinking which is stopping many bloggers and content website owners from realising the commercial potential of their sites. There are actually dozens of ways of making money from a good content website.
Here are over 30 ways that I have come across.
- Text Ads – short text ads automatically displayed on a page based on the context of the content. Google AdSense dominates the market.
- Display Ads – Banner and button ads displayed at the top or to the side of content
- Video Ads – Short video ads embedded into a page. They can be auto-play (annoying!) or be clicked to play. There is usually an example on the Yahoo.com home page
- In-Content Ads – Ads that are linked to keywords within articles.
- Classifieds – User submitted classified ads. Craigslist is the gorilla, but lots of content websites have niche classifieds.
- Jobs Board – Paid job listings. A good example is Smashing Magazine Jobs
- Pre-roll/post-roll video ads – Short ads at the beginning and end of video clips. Being trialled by YouTube
- Paid Reviews – charge companies or individuals to review their book, product or service. Learn more at ReviewMe
- Pay Per Post – offer to write posts mentioning a product, company or service for a fee. Can be unethical if commercial interest not declared. Learn more at PayPerPost
- Advertorial – Allow customers to publish their own articles promoting their products or services for a fee. Make sure you clearly mark articles as advertorial to maintain your independence and integrity. Example: Rackspace Advertorial
- Sponsorship – Charge for sponsorship for all or part of your website. Usually fixed price agreements for a fixed period of time
- Directory Listings – create a directory and charge suppliers to be listed, or list every supplier and charge for an enhanced listing. Example: an enhanced directory listing on a financial advisors website
- Commissions for Actions – you get paid every time an action is completed e.g. email newsletter sign up, trial sign-up, survey completed, etc. For example you can get paid a commission every time a free copy of the Firefox browser is downloaded. Sign up for a Google AdSense account
- Commissions for Sales – you get paid a fixed commission or percentage share of sales value. Learn from Commission Junction
- Lead Generation – generate leads on the website and sell them to prospects.
- Commission For Events Promotion – promote events in your industry in exchange for a commission on ticket sales. Approach any event organiser
- Digital Product Sales – sell products that can be downloaded over the internet. They can include ebooks, research, software, reports, music, video clips, etc. Go to Clickbank.com to see dozens of downloadable products
- Physical Product Sales – stock, sell and ship your own products.
- Dropship Sales – sell products that are stocked and shipped by the manufacturer or wholesaler. To learn more have a read of this Wikipedia Dropshipping entry
- Pay Per View – sell one-off access to service. Take a look at The Geological Society for an example
- Pay Per Article – sell one-off articles.
- Auction Sales – auction products or services from your site
- Marketplace – match buyers and sellers and facilitate payment.
- Merchandise – If you have a popular site with a loyal audience you can sell branded merchandise. Try using CafePress
- Photo and Video Sales - you can sell images and videos direct from your site or through services like FotoMoto
- Paid Membership Access to Premium Content – subscription for month, quarter or year to get access to member-only content and resources e.g. HerbMentor.com
- Premium Membership to Upgrade Free Services – provide an enhanced service to paid members. This can be on a forum, information website, social network, etc. For example DNForum.com has a premium membership
- Subscription to a Webservice – enable people to subscribe to a service. Take a look at Ancestory.com to see a service that charges for access to research data.
- Subscription to an Online Course – enable people to subscribe to an online course with modules being delivered every week or month e.g. SEOBook.com
- Subscription to Archive Material - After a fixed time period archive content, then sell subscriptions to this archived data.
- Subscription to a Podcast – Create a regular high quality podcast and sell it for a monthly subscription.
- Webinars – promote and sell webinars
- Seminars/Workshops – promote and sell offline seminars and workshops
- Mentoring – promote and sell mentoring which can be delivered over the internet, phone or face-to-face
- Consultancy – promote and sell consultancy services
- Franchise – turn products or services into a franchise opportunity and sell franchise via your site.
- Reseller – Create products that can be re-sold. They can be sold with your branding or you can allow resellers to rebrand
Once you have a loyal audience, making money from your website or blog should be the easy bit! I hope that this list inspires you to be more creative and helps you create multiple revenue streams from your valuable content. You deserve it!