How To Make Your Videos Look and Sound Professional
Earlier this month we took a look at how to shoot videos for the web. But editing your video is as important as the footage itself. Whilst nowhere near as lauded in Hollywood, the editor is an essential counterpoint to the director. Would Pulp Fiction be as loved without the superb editing work of Sally Menke? Probably not. Of course, we're not expecting you to make a blockbuster, but the importance of great production shouldn't be underestimated. With that in mind, we've put together a guide to making your videos stand out from the crowd and listed the post-production tools you'll need to get the job done.
1. Trim it.
No customer likes to have their time wasted, so make sure you remove any excess footage using a trimming tool. Any basic video editor will feature one of these. Kate's Video Toolkit is one of the simplest free production tools on the web, while the Windows Movie Maker or iMovie programs preloaded onto your computer are equally useful.
2. Filter it.
In our previous
3. Add a soundtrack.
Listen closely to your raw footage. If there's too much background noise, get rid of it with Avidemux. Adding a soundtrack should be your next step. Any basic post-production editor will allow you to sync a track or clip to your footage, but be careful: copyright laws mean that using a sound file from your music library could lead to trouble later on. Instead, head over to FreeMusicArchive.org for a library of cost-free tracks that you can upload to your
4. Add your stamp.
You've got your polished footage, now you need to ensure customers know why they've been watching. Avidemux and many of the other programs mentioned above allow you to add a business logo or 'mask' to
5. Convert it.
Make sure you've saved your video in a web-friendly format to avoid issues uploading the file to your
As with shooting, the key to producing professional-looking videos on a budget is simple: keep it basic. The best videos deliver their message in a clear and uncomplicated way, with no gimmickry needed. Try it for yourself; if a picture says a thousand words, imagine what a video could do for your business.