Google recently launched a new, free service for businesses called Google My Business. The new platform simplifies and consolidates many of Google's existing tools. Reviews, analytics, insights, maps and chat can all now be accessed and updated from the same dashboard.
The first step is to create a Google account for your business. Then sign up and build a Google+ page and finally get your business verified.
Google+ is Google's answer to Facebook. On your page, you can post business news, events, photos and even animated GIFs. And when the content you post to your page generates interaction, it can appear in search results. At the moment, though it may not have the audience reach of Facebook, a Google+ page can mean improved visibility in search results for your business. And there's no doubt that when it comes to search, Google's got the marketshare.
So unlock the full potential of Google with Google My Business.