Seth Godin Talks About How You Must Turn Your Website, Product or Service into a Purple Cow

Seth Godin is a marketing genius.

In this presentation he talks about how you must make your website, product or service remarkable to make it stand out from the crowd.  Seth Godin wrote a book called The Purple Cow, which expands on the theory that a product HAS to stand out for it to be successful in a world with thousands of TV channels and billions of websites.