Kellie Davis of Get Glutes: "SubHub Was A Natural Fit For Us"
Get Glutes is an online workout system delivering challenging strength training and cardio workouts to your inbox each month. Members of
"After a month of
"We began our project in January 2013 on our own. Being that the (then) three of us had backgrounds in fitness but zero
"The site was also run on WordPress and no one had been maintaining updates. Plugins stopped working and I knew it wasn't long before the site would crash. I looked for an all-encompassing solution that would help rebuild the site, make it more professional, have all the bells and whistles, and also provide built-in customer support."
Why did you decide to use
"Our site already had over two years worth of content, an active forum, hundreds of videos, and over 1,000 active members. Getting everything to work together while implementing a new payment system was no small task.
How involved were you in developing the website, and did you have any experience in creating a website before?
"I have a bit of working knowledge when it comes to websites, but it's not my area of expertise. I was able to work on a lot of the HTML aspects of the site once the framework was implemented, but I left the backend development up to
"I am pretty happy with how the site looks and can easily update navigation, add images, change font colors, etc. However, I do recruit the amazing SubHub team to help me with any major updates or anything involving CSS. They are very reasonable when it comes to hiring one-off services and respond quickly."
How much time do you spend updating your website?
"I add fresh new content every week and we have a very active online forum. We don't make a lot of structural changes to the site as we are happy with how it looks. I am on the site interacting in some way each day, whether it's answering questions in the forum, adding new videos or blog posts, or changing around images."
How do you interact with members and what's the key to keeping them happy?
"We have an online forum that works really well for member engagement.
What kind of content is most popular on your website and why do you think that is?
"Members love the workout videos. They give really detailed explanations of the exercises and also help members stay engaged with the coaches."
How have you grown your email subscribers and how do you manage them?
"Right now the only lead capture we have is the free trial. We plan to implement other ways of growing our list in the new year. If a free trial member sticks around and becomes a paying subscriber, we keep them on the subscriber email list. If they leave before their trial ends, we move them to a general list where we still send out great information, offers, and updates without giving them access to new content within the membership area."
How important is your website for your business?
"My website is my business. We run everything through the website and it's the key to our success. We don't send out workouts in emails or via eBook. Everything is run through the membership area, so without the
From your experience, what are the basic steps somebody needs to take to
"I would highly recommend letting
What advice would you give somebody thinking about starting their own website with
"Go in with a clear idea of what you want your business to look like, how you want to interact with members, and the message you want users to receive when they land on your site. Explore the web to find other sites that are similar to what you envision. Give your developers a lot of examples and clear details on your expectations. Communication is also key, so interact with your team as much as possible to make sure they have a good vision of your business."
To get started with your own website, head to SubHub.com and start your free 14-day trial now. Discover more about