Sometimes, familiarity with our own website can blind us to its flaws.
A nifty, free service called Peek now gives you the opportunity to view your website with new eyes. It offers user evaluations of blogs and websites.
Just go to http://peek.usertesting.com/ and enter your URL. Within hours, you’ll receive a five-minute video review of your website by an ordinary person. You’ll watch as they navigate your site, decipher your messaging and record their overall impressions.
I’ve watched a number of Peek reviews and while the opinions aren’t expert, the comments offer fresh insight into a website’s usability. The review of our SubHub website revealed that our “membership” message needs tweaking, for example.
So give it a try and let us know if your Peek gave you a new perspective on your website.