Twitter @Anywhere - New Platform Introduced at SXSWi

Twitter @Anywhere - New Platform Introduced at SXSWi


Evan Williams, Twitter's CEO, yesterday announced their new @anywhere platform at the SXSW Interactive conference, in Austin, Texas.



'Shortly', third-party websites will be able to integrate with @anywhere to add basic Twitter functionality to pages, without requiring their users to navigate away from the site.

The website owner or coder can simply drop a couple of lines of JavaScript into a page to integrate with @anywhere, so there's no complicated API to learn about and implement.

While full details are thin on the ground at present, key features include the ability to follow any Twitter account associated with the website you are on, without having to visit the profile on Twitter.com

According to examples on Twitter's blog, the platform will let you follow a participating journalist from his or her byline, tweet about a YouTube video without interrupting it, or discover new Twitter profiles from the Yahoo! homepage.

Twitter says this is "just the beginning", which is just as well, as Twitter has fallen behind in the openness and easy-integration stakes, compared to Facebook Connect.

Initial partners will include Amazon, AdAge, Bing, Citysearch, Digg, eBay, The Huffington Post, MSNBC.com, The New York Times, Salesforce.com, Yahoo!, and YouTube. Twitter hasn’t said exactly when those sites will begin using @anywhere.

For future announcements regarding @anywhere it's worth following the related Twitter account. Lots more details are promised at Chirp, the Twitter developer conference in San Francisco on April 14 and 15.