eMarketer reported today that after years of male dominance the UK internet population now has a slight majority of females, 50.5%.
This trend is predicted to continue through 2012 when females will account for 51.3% of UK internet users.
Following these trends is very important for all internet business owners. They have implications
on every aspect of running commercial websites including design, content, tone, products and services.
The two great under-served markets are females and silver surfers.
Smart entrepreneurs will be looking at what content and
ecommerce sites they can create to reach these two rapidly growing segments.