Selling digital PDF downloads and printables has become a highly popular and profitable online opportunity for individuals and businesses. Whether you're an educator, subject matter expert, coach, or crafter, creating and selling digital products can be an excellent way to generate passive income.
In the world of membership sites, attracting new members is only half the battle—the real challenge lies in keeping them engaged and subscribed. Consistent, relevant content of course underpins success in membership businesses.But why?That's where understanding the psychology behind why people stay subscribed can help you craft a better, more loyalty-producing experience.
The principles of promoting a membership website haven’t changed much over the years. It requires innovative strategies that attract and retain paying members. What does change are the tools and tactics. In this article, we’ll talk about how to leverage the latest cutting-edge tools and trends to maximize visibility and engagement in 2025.
These days online courses are incredibly popular and can provide an ongoing revenue stream to knowledge experts, coaches, trainers or anyone with niche expertise. It’s a product that you can create once but has the potential to generate sales indefinitely.
Besides offering memberships, the SubHub platform gives you the ability to create and sell online courses - which can be sold individually or included in a membership subscription. This flexibility means you can tailor your offerings to fit different customer preferences and maximise revenue.
If you already have content, it’s easier than ever to repurpose and bundle it into an engaging course. Transform blog posts, webinars, recorded sessions, or even ebooks into structured lessons and modules. This approach not only saves time but also lets you breathe new life into existing materials, creating added value without starting from scratch.
Courses can also be an effective promotional product to use in your marketing and conversion efforts. A free course or mini-course, for instance, makes an excellent lead magnet to attract potential customers and build your email list for your marketing mailing list campaigns.
Beyond revenue, creating an online course is also an opportunity to showcase your expertise and build credibility within your niche. Sharing your knowledge helps build trust, allowing potential customers to experience the value of what you offer firsthand.
By leveraging online courses, you can connect more deeply with your audience, drive conversions, and create a lasting impact in your field.
Some new features in SubHub's course builder
SubHub’s course builder provides the perfect readymade infrastructure to deliver an online course curriculum with an easy-to-follow lesson format.
You can teach your course in any language. Our Language Settings menu lets you translate any English label into your own language whether it be Swedish or Vietnamese.
Individual lesson pages now include a sidebar listing all of that module’s lessons so students can easily navigate to the next lesson.
Choose to display your courses in a 1, 2 or 3 sales page column format. Set up this option in the Settings menu using the Display Options tab.
Create a unique course purchase confirmation email in the Automated Emails menu.
Allow students to comment on lessons. Enable comments on each lesson page in the lesson editor.
With more and more people learning skills online, selling courses is a revenue stream you don’t want to miss.
Hosting virtual events is an additional revenue strategy that shouldn't be overlooked for your membership website. Besides generating extra income, hosting virtual events offers a direct way to connect with your audience, demonstrate your expertise, provide added value and offer upsell opportunities. Whether you’re just getting started or looking to strengthen your connection with existing members, here are five types of virtual events you can host to boost both engagement and revenue.
What is a virtual event?
A virtual event is a gathering that takes place online. These events can include webinars, workshops, live Q&A sessions, tutorials, and more. They are typically hosted via video conferencing platforms. Virtual events enable you to connect with your audience in real-time, provide valuable content, foster engagement, and create opportunities for income generation.
3 Benefits of hosting events virtually:
Reduces costs.
Provides participants flexibility.
Increases accessibility to a wider audience.
1. Webinars: Demonstrate your expertise to a wider audience
Webinars are one of the most popular virtual events for a reason. They allow you to share in-depth knowledge on a specific topic with your audience in a structured way, using visuals, live chats, and Q&A sessions. Webinars can be free or paid, and they’re ideal for both engaging current members and attracting new prospects to your community.
How to Leverage Webinars:
Lead Generation: Offer a free webinar as a preview of your paid content. This lets you collect email addresses and build a list of prospective members who may sign up to a recurring membership plan.
Premium Upsell: After providing value in a free or low-cost webinar, upsell attendees to your higher-tier membership.
Replay Sales: Record the webinar and sell access to the replay as an evergreen product.
Example: If you run a fitness membership website, you could host a free webinar on "Nutrition" and then upsell a premium program that includes meal plans and workout tutorials.
2. Live office hours: Build trust and engagement
Hosting virtual office hours lets members to get real-time answers to their burning questions. Members often love the interactive nature of this type of online event which makes members feel valued while positioning yourself as an approachable expert in your field.
How to Leverage an Office Hours Session:
Exclusive Perks: Offer office hours sessions as part of your premium membership.
One-off Sales: If you want to create additional income, you can charge non-members or lower-tier members for one-time access to these sessions.
Recurring Content: Host a monthly or biweekly office hours session to give members a consistent reason to log in and engage.
Example: A coach could host monthly office hours where members ask for advice, with the session only available to premium-tier members.
3. Workshops: Provide hands-on learning
Workshops allow you to dive deep into a topic and provide hands-on, actionable learning. Unlike a webinar, a workshop is typically more interactive and may include practical exercises, group discussions or live feedback. Hosting workshops can demonstrate the tangible value of your membership, as members will walk away with new skills or knowledge they can apply immediately.
How to Leverage Workshops:
One-Time Paid Events: Charge for access to specialized workshops on topics your members care about.
Upsell to Premium Membership: Offer a free or low-cost workshop to entice attendees, then present your premium membership as the logical next step for more in-depth learning.
Bundles & Packages: Combine workshops into a package and offer them as part of a premium tier or as a course that members can purchase.
Example: A photography membership site could run a paid workshop on "Mastering Lighting Techniques" with a live demo, and then encourage participants to join the membership for ongoing photography tutorials and feedback sessions.
4. Live tutorials: Deliver step-by-step guides
Live tutorials are perfect for showing your audience how to do something in a step-by-step manner. Whether you're teaching a technical skill, a craft, or a process, live tutorials provide high-value content that members can follow along. They’re especially effective when members need to learn something hands-on, such as coding, designing, or creating.
How to Leverage Live Tutorials:
Exclusive to Members: Host tutorials exclusively for members as a perk of membership, encouraging retention and satisfaction.
Paid Sessions: Offer certain tutorials as one-time paid events.
Replay and Download Sales: Record tutorials and sell them as downloadable content or include them as part of a premium resource library for members.
Example: If you run a crafting community, you could host a live tutorial on specific crafting techniques and give members access to the replay as part of your premium membership.
5. Coaching sessions: Offer personalised guidance
By hosting coaching sessions, you offer your members direct, personalized advice while fostering peer-to-peer support. Group coaching is highly engaging and positions you as a go-to expert who can help members overcome specific challenges.
How to Leverage Group Coaching:
Premium Offering: Make coaching available only to your higher-tier membership, offering it as a premium, personalised experience.
One-Time Income: Run a one-time paid coaching session for a specific problem or goal, and offer it to both members and non-members to generate extra revenue.
Upsell to Private Coaching: After demonstrating the value of your coaching in a group setting, upsell members to private, one-on-one coaching at a higher rate.
Example: A life coach could host coaching sessions on "Achieving Your Goals in 30 Days," providing actionable strategies and personalised feedback, then offer private coaching for those who want deeper, individualised support.
Final thoughts
By incorporating virtual events like webinars, office hours, workshops, tutorials and coaching into your membership site, you create opportunities to engage members on a deeper level. These events can be used as premium perks, upsell opportunities, or stand-alone paid products. They allow you to diversify your revenue while demonstrating the value of your expertise.
Remember, the key to success is offering consistent, high-quality experiences that meet the needs of your audience. When done right, these events not only keep your current members satisfied and engaged but also attract new members eager to be part of your community.
When launching your membership website, don’t limit yourself to the idea that paid subscriptions are the only way to monetize. There are multiple ways to generate revenue from your content, including offering online courses, paid events or exclusive resources. The key is that if your content is valuable, people will pay for it in various formats.
Delivering your content in different formats enables you to cater to the diverse preferences of your audience, allowing them to consume content in the way they prefer. Whether it's through videos, written guides, live webinars, or downloadable materials, offering multiple ways to engage with your content ensures that you're reaching a broader audience and maximizing your monetization opportunities.
1. Creating Content Membership Levels
Offering multiple membership levels with tiered content access has two key advantages. First, it allows you to cater to a wider range of budgets, making your subscription plans more accessible to potential members. Second, it creates an opportunity for upselling by encouraging members to upgrade to a higher-tier plan with additional features.
However, avoid overwhelming users with too many choices. According to Hick’s Law, increasing the number of options can slow down decision-making. To ensure a smooth experience, keep your membership plans straightforward and easy to understand, enabling visitors to quickly choose the right plan and complete their sign-up.
2. Setting Up Recurring Subscriptions
The recurring subscription model allows members to sign up for automatic payments, which can be billed monthly or annually, providing you with a steady, ongoing income stream. The advantage of this model is that payments are automatically processed through the payment gateway and deposited directly into your account, ensuring a seamless collection process.
To make this model successful, it's essential to consistently deliver fresh, valuable content to your members. Regular updates ensure members continue to perceive the value of their subscription, keeping them engaged and more likely to remain subscribed long-term.
3. Selling Online Courses
Course are all the rage. Being an expert on niche subject is the perfect combination for creating a unique and saleable course. The individual lessons can even be composed of existing content you already have.
Course offerings can have multiple sale and promotional possibilities. The sale of individual courses creates a second revenue stream in addition to memberships. Including course access in a membership, can increase the perceived value of a membership. A course can also be used as a lead magnet to grow your email list
4. Selling Digital Products
Your website content can be repurposed, packaged and sold in many forms - all providing another revenue opportunity. A single blog post can be turned into a mini-ebook, checklist, worksheet, PDF... The possibilities are many and each is another way to engage with your audience, reinforce your expertise in the subject matter and create revenue for yourself.
SubHub's pay-per-view feature lets you sell one-off access to content to non-members. So even if a visitor decides not to become a member, you'll still have a revenue opportunity and there's always the future possibility that they will become a member. Just make sure that you've set up a 'nurture email series' to be sent to those leads that purchase a pay-per-view product.
5. Keeping Your Members Engaged
Consistent communication is key to maintaining the dialog with your members. It reinforces your commitment to them. Stay in touch with your community with a regular newsletter informing them of new content and products. Make sure to continue to nurture those visitors who have yet to subscribe with an automated email series.
You can also instill a sense of community by enabling the built-in member forum on your SubHub website. By learning about your member's views and concerns, you'll be able to use it as an opportunity to create more relevant content for your audience.
6. Host Free and Paid Events
Hosting virtual and in-person events presents a opportunity to generate additional income while strengthening connections with your members. You can also promote exclusive events as a premium benefit for subscribers.
Organizing events allows you to establish credibility and build trust with your visitors. These gatherings serve as an excellent platform to deliver immediate value, showcase your expertise, and emphasize the benefits of membership on your website.
Consider offering a diverse range of events such as webinars, private coaching sessions, in-person yoga classes, and more. These initiatives not only engage your community but also create additional revenue streams through ticket sales.
Conclusion
There are numerous ways to create, deliver, and monetize content, so don't restrict yourself to just one revenue stream. Diversifying your approac - whether through subscriptions, courses, events, or premium resources - can boost your earning potential.
The key takeaway is to stay consistent and committed to regularly producing fresh, meaningful content for your audience. Continual updates reinforce the value of your membership site and encourage members to stay subscribed, ensuring ongoing revenue.
Hosting an online competition is a great way to enhance member engagement while also spreading awareness about your membership site. It's an effective strategy to create buzz and connect with both existing members and potential new subscribers.
SubHub offers an all-in-one solution for turning your passion into a profitable membership website. One of its advantages is its diverse range of built-in tools that simplify the process of generating revenue. Whether you're offering memberships, selling courses or running events, SubHub provides everything you need to create a sustainable income stream.
Unlock new revenue streams with multiple built-in tools
SubHub’s comprehensive suite of tools can help you create a successful online business with ease. The combination of revenue-generating features allows you to create a membership site tailored to your audience's needs.
Courses can be included as part of a premium membership or sold as one off products.
SubHub’s intuitive interface lets you structure your courses with ease. You can break them into lessons, modules, or sections, and include rich media like videos, documents, and quizzes to enhance the learning experience. The course platform is perfect for educators, coaches, or anyone with specialized knowledge they want to share.
Benefits of selling courses:
Monetization Flexibility: You can sell courses as one-off purchases or bundle them into subscription plans.
Progress Tracking: SubHub allows your students to track their progress, making it more engaging and motivating for them to complete the course.
Member-Only Access: Create exclusive courses for paying members, adding value to your membership offerings and enticing new subscribers.
Attract New Members: A free course can be an effective lead magnet to attract potential members. By offering valuable content for free, you can establish trust, subject authority and promote your membership offerings.
BekahFit has used the SubHub course creator to launch her pregnancy program of specialized prenatal workouts appropriate for each trimester. This course is only available to her members.
2. Ticketing for Events
If your business or passion involves in-person or virtual events, SubHub’s ticketing feature is a game-changer. You can sell tickets for workshops, webinars, conferences or community meetups directly through your membership site.
Benefits of hosting events:
Ticket Types: Offer tickets for virtual and in-person events.
Establish Credibility: Hosting events provides you the opportunity to demonstrate your expertise and highlight the advantages of membership on your website.
Generate additional income: Additional revenue can be created by selling tickets to member and public events - webinars, private coaching sessions, in-person yoga classes and more.
Member Perk: Exclusive events can be promoted as a perk for premium subscribers. Hosting regular events is also an effective strategy for reinforcing the value of membership to your website.
The Presentation Guild uses the events tool to promote their numerous professional member-only events. They host workshops and webinars designed to elevate the presentation skills of their members and stay on top of industry trends.
In Conclusion
Whether you're a fitness coach, educator, subject expert, or creative professional, SubHub provides everything you need to transform your passion into a thriving online business. By taking advantage of these powerful tools, you can create multiple revenue streams and build a sustainable, profitable platform that helps you reach and grow your audience.
It's time to build your membership website
Book a demo and see everything that's possible with SubHub.
Looking for a topic for your membership website? Obviously you're going to be offering content in your area of expertise. But it doesn't hurt to take a look at popular membership models and how they are monetized.
Website memberships that offer exclusive access are increasingly valued by users and seen as an income generating opportunity for content creators.
‘What are the most popular examples of membership websites?’ is one of our most frequently asked questions. We list five of the most popular website themes.
These real life membership website examples should provide an idea of what works and why, but it’s by no means a definitive list. If you're looking tolaunch your own membership website in 2024, you’re far more likely to succeed if you focus on a niche that really inspires you.
With that in mind, let’s see some of the most successful membership websites built using SubHub's membership software.
1. Health, well-being, fitness and exercise membership website examples
Health and fitness are evergreen subjects, attracting large audiences in search of pursuing healthy lifestyles.
In the saturated fitness sector, identifying your buyer persona or target audience profile is crucial before launching your membership website. Understanding the specific needs of your target audience, allows you to tailor content that addresses their pain points and offer solutions.
Cheri, a yoga instructor for over eighteen years, recognised that her senior students were having difficulty getting up and down off the mat. This led her to start creating chair yoga routines as a solution to this problem.
When she launched her membership website, InspireEncourageEmpower, Cheri had already organically identified her target audience and their pain point. This meant that she could focus on developing website messaging that would resonate with the health goals of her potential members.
By understanding your customer persona, you can create a website that delivers content that is relevant to the needs of your target audience which will promote long-term member retention.
E-learning has transformed education by offering accessibility, flexibility, community and limitless subject options to students wherever they live.
For people with specialist knowledge to share, starting an eLearning membership website offers a viable way to monetize your expertise.
Online learning is particularly successful for niche subjects. It provides a unique opportunity to offer specialised subjects to a global audience.
Highly specialised, niche subjects can now thrive by being able to reach like-minded enthusiasts regardless of their geographical location.
Adam started his membership website, AdamBlockSudios, to offer in-depth, instructional video tutorials in astrophotography. With digital learning, his highly specialised workshop content is accessible to appreciative students around the world.
Online learning comes in many formats. Downloadable lesson plans and printables for classrooms or homeschooling are incredibly popular as they offer cost-effective and time-saving solutions for teachers.
The market for lesson plans is significant as there is active need for curriculum variety, learning diversity, and engaging and interactive classroom materials.
LovePrayTeach offers access to their Sunday School printable lesson packets as part of a recurring membership subscription or for individual purchase via their online store. By providing customers a choice, LovePrayTeach makes sure to capture the sales of those who want to be members and those who just want to make a one-off purchase.
The most successful magazine-style membership websites, focus on consistently delivering valuable content on a niche subject. Regularly publishing fresh and engaging content builds trust and credibility with your audience.
This encourages audience loyalty which is essential to member retention.
Delivering consistent content also enhances your website's visibility and SEO. Search engines value fresh content which signals to search algorithms that your website is active and relevant. This leads to improved rankings in search results and more organic traffic.
GrowingForMarket has been publishing an online version of their print magazine for over twenty years. Their content is dedicated to supporting and informing small market farmers. They regularly post new articles but also provide an extensive archive to their members.
By consistently publishing content focused on the particular interests of market farmers, GFM has become recognised as a leading industry resource and garnered a loyal following of members willing to pay to access their content.
4. Expert advice subscription website examples
Expert advice comes in thousands of different flavors. Starting a membership website that offer expert advice, requires you to demonstrate your credibility in that field. This involves showcasing your expertise through a combination of educational qualifications, professional experience, and proven results.
By demonstrating your expertise and consistently delivering valuable advice, you can create a successful membership website that becomes a trusted resource for individuals seeking expert guidance in the subject area.
RunningRestaurants website has been dedicated to helping independent restaurants be more profitable for over twenty years. With an online catalog of 1200+ articles, 75+ hours of seminars & webinar sessions, they have established themselves as a go-to industry expert.
5. Financial and stock market membership websites
There is a wealth of online investing websites focused on stock and financial analysis. It's one of the topics that people are willing to pay for access to advice. However before members will sign up, you'll need to convince them of your expert knowledge and trustworthiness.
In order to successfully position yourself as a financial expert, whose advice is worth paying for, you need to demonstrate your credibility in the field of finance. This could be through professional certifications, industry experience or a proven track record of helping individuals achieve their financial goals.
Michael from LeadLagReport started his membership website to provide more in-depth financial analysis to his social media followers than what can be conveyed in a tweet or soundbite. He used his established social media presence to promote his membership website and gain his first members.
Conclusion
Incorporating a membership or subscription offering is a popular revenue generating model for websites. Although the membership space can seem oversaturated there’s still plenty of room out there for you to carve your own niche. For more niche membership ideas, you can check out this post.
If you choose a popular subject that resonates, your passion will shine through and customers are more likely to buy into it. There’s never been a better time to start your own membership website.
It's time to build your membership website
Book a demo and see everything that's possible with SubHub.
Creating a niche membership website can be a lucrative and fulfilling online venture, especially if you tap into a specific interest that resonates with a dedicated audience. By targeting a specific audience and offering tailored content and community, you can stand out in a crowded market and attract loyal members. Whether you're looking to monetize your expertise, build a community around a shared passion, or offer specialized services, the possibilities are vast.
If you're looking for inspiration to start your first membership website, here are 10 niche ideas to consider.
1. Vegan Cooking Club
Online cooking classes are widely popular, but by focusing specifically on vegan cooking you can target a specific audience that is committed to their lifestyle. This niche focus allows you to foster a stronger sense of community, as members are more likely to connect over their shared commitment to veganism. This concentrated approach not only boosts member retention but can also establish your membership site as an authority in the vegan cooking space.
2. Sustainable Living Collective
Sustainable living is a growing movement. This niche allows you to build a platform where like-minded individuals can connect, collaborate and share their experiences. Your content can consist of detailed guides, profiles, tutorials and product recommendations. Include a member-only forum for users to support each other in their journey to live a more eco-friendly lifestyle.
3. Support Children's Book Authors
Many unpublished authors look for guidance. Launch a platform that gives guidance and support for aspiring authors. Teach the craft of writing for kids, provide publishing advice and host online critique groups. Enhance member benefits with valuable marketing resources, educational workshops, inspiring interviews and regularly updated content on industry news. Additional revenue can be generated by offering one-on-one coaching sessions.
4. Mindful Parenting Hub
Parenting advice is always in demand. Create a platform that provides comprehensive child development guides tailored to each stage of growth and practical parenting tips covering everything from discipline strategies and communication skills to fostering emotional intelligence and creating healthy routines. Cultivate a vibrant community where parents can share experiences, exchange advice and find support.
5. Outdoor Adventure Junkies
Create a comprehensive platform for outdoor enthusiasts with a focus on a specific hobby such as hiking, mountain climbing, or fly fishing. Tailor the content to each activity, providing specialized gear recommendations, destination guides, and expert tips that cater to the unique needs and challenges of these pursuits. To establish your subject authority, feature expert advice on outdoor skills, safety tips and environmental conservation. Regularly update the platform with user-generated content, adventure stories and the latest trends in outdoor activities.
6. Spiritual Growth and Wellness
Create a platform that offers meditation guides, spiritual teachings and a community for individuals seeking personal growth and inner peace. Provide resources that cater to various practices, from mindfulness meditation to advanced spiritual disciplines, helping users deepen their journey. Additional revenue opportunities can be created by hosting online events such as guided meditation sessions, workshops and webinars. Regularly updating the website's content will ensure it remains an essential resource for those committed to spiritual development.
7. Handmade Soap Makers
Craft membership websites have surged in popularity as more people seek creative outlets. Start a website that focuses on a craft you have an expertise in - maybe it is soap making. The core of a craft membership website typically revolves around step-by-step tutorials that guide members through various projects. Topics can include selecting ingredients, mastering different methods to providing business advice for hobbyists looking to transition into successful sellers. Consider integrating affiliate links for recommended supplies, forging partnerships with suppliers and offering curated products or DIY kits for sale in an online store.
8. Fitness Coaching
Fitness comes in many forms, so start by identifying your own strengths. Consider the area of fitness where you have the most knowledge and experience - whether it's yoga, strength training or running. Choose a niche where you can deliver high-value content that stands out. For example, you could cater to seniors interested in staying active from the comfort of their homes by offering low-impact workouts. Focus on an aspect of fitness that you’re truly passionate about, as this passion will sustain your motivation and creativity which are key ingredients for building a successful membership site.
9. DIY Home Renovation
People are always looking for cost-effective ways to transform their living spaces. A comprehensive membership site could offer step-by-step tutorials that guide users through a wide range of projects, from simple cosmetic updates to larger renovations like flooring installation. The website could feature in-depth product reviews, a community forum and expert advice column. The platform could also include a gallery of before-and-after photos for inspiration
10. Crafts for Kids Club
Launch a platform offering a wide range of downloadable and printable craft sheets, specifically designed to inspire creativity and the educational growth of children. The website's target audience could be parents or educators or both. The downloads could be learning activities, educational worksheets and step-by-step tutorials for hands-on projects using everyday materials.
Features can include seasonal projects and activities aligned with school curricula and developmental milestones. The platform can also offer expert advice on child development to foster both creativity and learning in children. With a focus on enhancing both cognitive and creative skills, this platform will be a one-stop resource for fostering a love of learning through crafting.
In conclusion
The key to a successful niche membership site lies in depth not breath. Rather than trying to appeal to everyone, focus on serving a specific target audience. By thoroughly understanding their needs and pain points, you can tailor and create content that resonates with them. By staying committed to quality and delivering a highly personalized experience, you can create a thriving, sustainable online business that grows along with the needs of your audience.
Hosting online events for your website members provides a number of positive benefits and opportunities. Firstly, online events provide the opportunity to foster a sense of community which can lead to higher member retention and loyalty.
Secondly, events let you to deliver valuable content directly to your members. The opportunity to showcase your knowledge and skills, lets you demonstrate your expertise and boosts the trust with your audience.
4 Reasons to host online events
Online events offer flexible scheduling and greater convenience. Members can join from their own space.
Online events enable participation from people in different locations.
Hosting events online reduces costs associated with venue rental and other related expenses.
Event recordings can be repurposed and monetized. You can sell access to the content as a one-time purchase or include it in your premium subscription plan.
How to plan for your first event
Holding your first online event involves careful planning to ensure a smooth experience. Begin by identifying your:
Event's purpose
Target audience
Objective
Carefully plan your event's content by defining clear objectives and identifying your target audience to tailor the material accordingly. Incorporate interactive elements such as Q&A sessions and chat features to keep your audience engaged. Communicate the agenda and schedule to participants in advance.
Next, select a reliable online platform for delivering your event, such as Zoom, Microsoft Teams, or Hopin. The chosen platform should handle the expected number of participants and offer features like live streaming, breakout rooms and interactive tools. Test the software in advance to ensure smooth operation. Be prepared to provide technical support for participants if needed.
After the event, gather audience feedback to understand areas for improvement.
What kind of online events can you sell tickets for?
The variety of online events available today is diverse - catering to various interests and professional needs. You can host webinars, private coaching sessions, virtual yoga classes, and more. Event recordings can then be repurposed to create new sellable products such as an online course.
Types on events you can host:
Virtual conferences and summits, featuring expert speakers and panel discussions.
Webinars and online workshops that provide valuable educational content and skills training.
Exclusive virtual meet-and-greets, Q&A sessions and masterclasses.
Virtual fitness classes, cooking demonstrations and art classes.
Monetizing your event by selling tickets
Selling tickets to your event offers an additional revenue stream for your membership website. Charging for tickets typically leads to a more committed and engaged audience, as attendees are more likely to value the content when they have made a financial investment. This can result in higher participation rates and more dynamic interactions during the event.
List and sell your events on your SubHub website
With the SubHub Event feature, you can easily sell or offer free tickets to your virtual events. Simply create and publish your event to the listing page on your SubHub website. Participants can view all the details on the individual event page and then purchase or get a free ticket. A confirmation email is sent to every attendee ensuring a smooth registration process.
Grow your mailing list by offering free event tickets
Growing a robust mailing list is one of the most effective marketing strategies that you can pursue and using event tickets as a lead magnet can be particularly powerful. Offering a free event ticket incentivises potential members to share their contact information. This approach not only attracts a broader audience but also ensures that the individuals who sign up are genuinely interested in your content. By leveraging this strategy, you can build a highly targeted and engaged mailing list.
By leveraging the flexibility and accessibility of online classes, you can reach a broader audience, accommodate diverse schedules and create an additional income stream.
Unlock the benefits of taking your yoga practice online
1. Reach a greater audience online
Running your yoga studio solely offline imposes a limit to how many people you can reach. You only have so much time and energy to spend teaching. Not to mention all the people who might love to learn from you, but can’t make it to in-person class.
By contrast, online teaching allows you to create content that can be accessed by an unlimited audience. A single instructional video, can educate hundreds or even thousands of individuals without any additional effort on your part. This scalability makes online teaching an incredibly efficient use of your time and resources. Not only does it enable you to reach a broader audience, but delivers a flexible learning environment for your students.
Moreover, online platforms offer numerous tools and resources to enhance the learning experience, like quizzes, forums and downloadable materials. These features can help create a more engaging experience for your students.
Case Study
Cheri's yoga practice focuses on routines designed for seniors. She launched her membership website to reach students with limited mobility by providing tutorials they can practice comfortably at home. She offers both an extensive video library and weekly live Zoom classes.
2. Create an additional income stream
Adding an online element to your in-person business can unlock a new stream of income. Creating a membership site to host your yoga content is the ideal way to expand your practice into the digital world.
A membership website lets you create a digital library of yoga classes, workshops, and tutorials. This format eliminates the limitations of traditional class schedules, allowing students to access classes anytime, anywhere. With content ranging from beginner to advanced levels, there's something for everyone. A membership site also enables virtual engagement through live-streamed sessions. With members paying an ongoing subscription fee for access to your content, you can generate a recurring income stream.
Case study
Deborah started her online yoga practice as a complement to her in-person studio. Her website offers her students an alternative to practice their yoga at home when it best suits their schedule. A class filter lets her students select their routine by style, duration or focus. She also sells tickets to her in-person classes from her website.
3. Showcase your expertise
A membership website is a platform that offers you the opportunity to showcase your knowledge and skills. By curating high-quality content such as instructional videos, workshops and articles, you can demonstrate your expertise and understanding in various aspects of yoga. This approach enables you to share your passion for yoga, connect with students and build a loyal community. By consistently delivering valuable content and personalized guidance, you establish yourself as a trusted authority in your field. This results in the ability to attract a wider audience and create new opportunities for growth and collaboration.
In summary, by moving your yoga practice online, you can maximize your impact, reach a wider audience, provide a more flexible schedule, all while making a highly efficient investment of your time and resources.
