SEO (search engine optimization) is one of those areas that can be often seen as a dark art. Thankfully, there's plenty of tools out there to help you analyze how your website is performing and suggest how you can make improvements. They measure traffic, inbound links, page rank, social reach, directories you are listed in, how easy it is for the search spiders to crawl, etc.
In this article we look at two popular SEO analysis tools, Hubspot's Website Grader and WooRank.