SEO (search engine optimization) is one of those areas that can be often seen as a dark art. Thankfully, there's plenty of tools out there to help you analyze how your website is performing and suggest how you can make improvements. They measure traffic, inbound links, page rank, social reach, directories you are listed in, how easy it is for the search spiders to crawl, etc.
In this article we look at two popular SEO analysis tools, Hubspot's Website Grader and WooRank.
It's always recommended that your website should be built primarily for your visitors and not for the search engines (something that's very easy to forget!). Indeed, Google's webmaster guidelines specifically ask "Does this help my users? Would I do this if search engines didn’t exist?". Food for thought.
What would you do if there was no such thing as a search engine?