Welcome to the SubHub Blog
Competitions are an excellent addition to your marketing and community-building mix. They're a useful tool for increasing engagement and loyalty among your existing members and subscribers, and they're a fun, low-pressure way to spread the word about your membership site.
Every membership site owner wants their members to love them. I’m sure you do too - members who feel so happy and valued that they sing your praises far and wide; they recommend you to all their friends; they share your latest product on their social media accounts, or blog about how valuable your services are. They’re so into your business that they’re practically doing your marketing for you!
Getting people to your website takes a great deal of time and effort, so once people arrive you have got to do everything you can to keep them coming back. Use this checklist to increase the sense of community, interactivity and loyalty.
Most people launch their new membership site with a bang. They have a long lead-up period where they tease out content and trailers, they rally their contacts to help spread the word, do some PR – basically pulling out all the stops to let people know about their new venture in an exciting way.
But after the launch? Nothing…
So you’ve finally made the leap.
You’ve made the decision to profit from your passion.
You’ve got your brand new shiny SubHub membership site set up, the design is tweaked to perfection and your first batch of content is uploaded and ready for your adoring fans.
But now you face a whole new challenge – how on earth are you going to spread the word?
It can be difficult for a pure brick and mortar businesses (if any still exist) to transition to a digital environment. But it doesn’t have to be. Think of the process as digitizing your business to reach people in a different environment more effectively. Take all of the things ...
Tech companies are really good at coming up with innovative products or services that change the very nature of how we do business. Without Skype, Basecamp, Uber, and so on, we’d still be struggling with communication failure, data silos and project chaos. However, when it comes to selling technology ...
