In this insightful interview, SubHub co-founder Evan Rudowski talks to Jason Seiken, founding editor of WashingtonPost.com and now Senior VP of New Media for PBS, about the opportunities and challenges presented to individuals, companies and publishers by the web and about his role at PBS.

Building trust between you and your audience is all about building credibility. Visitors want to know who you are and why they should bother reading what you have to say. One of the most important pages on your website is the “About Me” page, but most people give it little thought and rarely spend time updating the information. This is a mistake.

A description of subscription website publishing and how you can use it to build a successful online business.

It's always recommended that your website should be built primarily for your visitors and not for the search engines (something that's very easy to forget!). Indeed, Google's webmaster guidelines specifically ask "Does this help my users? Would I do this if search engines didn’t exist?". Food for thought.

What would you do if there was no such thing as a search engine?

The debate about how to make money from digital content on the web rages on. Chris Anderson's new book "Free: The Future of a Radical Price" has poured fuel on the fire. Everyone involved with providing services that can be delivered from the creator to the customer over the web should take a keen interest in the two sides of the argument.

Wordtracker, the keyword research specialists have just launched a fantastic new tool, SEO Blogger, that allows content writers to put together fully optimized posts.

SEO Blogger is a free Firefox plugin that basically provides a mini version of the Wordtracker keyword research tool within the browser. This means search engine friendly blog posts and articles can be put together, using the best keywords that Wordtracker suggests, without having to leave your editing page.