Recent Articles in Blog

Seth Godin Talks About How You Must Turn Your Website, Product or Service into a Purple Cow
Seth Godin is a marketing genius. In this presentation he talks about how you must make your website, product or service remarkable to make it stand out from the crowd.
SnagIt Review: Software I Can’t Live Without

You don’t even know you need some software until you try it; then you find you can’t live without it!

SnagIt (www.snagit.com), created by a company called TechSmith, is one such application.
How to Embed a YouTube Video into One of Your Web Pages
YouTube has brought video into the Web mainstream. While Internet users don’t yet expect to find video on specialist content websites, they like it when they do.

So how can you add a YouTube video to your site?
How WSJ.com Could Be Free and Still Triple Its Revenues
The debate rages on about whether the online version of the Wall Street Journal should be free or continue to charge for a subscription. WSJ.com is seen as the most successful subscription website in the world, so if it were to be made free, many commentators would see that as sounding the death knell for the paid-content business model.

This article suggests how, in my opinion, WSJ.com could make its content free while tripling its income to $150m from subscriptions and other revenues. Sound confusing and contradictory? Well, read on…
Launch Checklist
Tony Buzan Talks about Mind Mapping

I spend a great deal of my time researching, gathering and analysing information about internet marketing, the subscription membership marketplace, web 2.0 technologies and anything else related to making money online. To be able to gather such huge amounts of diverse information I have to be good at taking notes. The method I use is called mind mapping which is a learning tool pioneered and championed by Tony Buzan. In this video clip you can listen to why he believes it is such a powerful tool.
Europeans Swapping TV and Newspapers for Online Content
The irreversible trend toward the Internet becoming the primary source for information and content appears to be accelerating.

Research undertaken by the European Interactive Advertising Association found that 62% of those interviewed are now turning to the Internet rather than traditional media as their main source of news. This comes in the wake of Jupiter research that found that, on average, Europeans spend four hours a week online compared with three hours a week reading print media.
Is Amazon’s Kindle Ebook Reader a Money-Making Opportunity for Authors and Publishers?
Jeff Bezos changed the way people choose and buy books when he started Amazon. For many authors, Amazon has been a lifeline, breathing new life into books that had long since stopped being stocked by most bookshops. Amazon’s clever reader reviews, recommendations and “people who bought this also bought” feature have pulled dusty, forgotten books from the back of the store and stuck them in the front window again.

Now Bezos and the Amazon team are taking their revolution one step further. On November 16, 2007, they finally launched their much-anticipated electronic-book reader, the Kindle.
GoldMail: A Great New Way to Catch the Attention of Your Audience
Introducing www.goldmail.com

You should always be looking for new and exciting ways to communicate with your audience. Video clips are becoming more popular and, when done well, can be a very good way to engage with your visitors. The problem is, it takes a lot of time and effort to create a reasonably professional video.

GoldMail can provide a great first step for anyone wanting to dip a toe into the video pond.
More Online Advertising Revenue Is Coming Your Way
The growth in online advertising spend continues unabated. A recent report by eMarketer suggests that US online advertising spend will grow from $17 billion in 2006 to $42 billion in 2011 … and this is still only 13% of total media spend.

But what is more interesting is some of the figures that lie behind the headlines.

In 2005 over 90% of online advertising was shared among just five companies. That left less than 10% to be fought over by every other ad-driven website. Not a great picture for small-content website owners.

But don’t go and switch off your server yet. Things are changing.
Most Valuable Action: The Route to More Profits
Understanding the most valuable action (MVA) theory will increase the profit you make from your content website.

The best money-making content websites have multiple revenue streams. Often they have contextual advertising, display advertising, affiliate links, paid membership, an online shop selling books, reports and other items, an order form for tickets to offline events and much more. The tendency of a lot of these sites is to squeeze as many revenue sources as they can onto every page, the theory being that the more opportunities they give their readers to click on a money-making link, the more chances they have of making money from every visitor.
“I’m writing lots of free content for my website, but still nobody comes. What can I do?”
Having launched more than 100 specialist content websites for clients over the last six months, I often get asked this question. My answer is always twofold.

Over the long term, which I suggest is 12 to 24 months, good-quality, highly focused and regularly updated content websites will triumph.

Google and the search engines are getting far better at separating the wheat from the chaff. They are 100% focused on finding the best content for each particular search request.
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