Recent Articles in Blog

Europeans Swapping TV and Newspapers for Online Content
The irreversible trend toward the Internet becoming the primary source for information and content appears to be accelerating.

Research undertaken by the European Interactive Advertising Association found that 62% of those interviewed are now turning to the Internet rather than traditional media as their main source of news. This comes in the wake of Jupiter research that found that, on average, Europeans spend four hours a week online compared with three hours a week reading print media.
Is Amazon’s Kindle Ebook Reader a Money-Making Opportunity for Authors and Publishers?
Jeff Bezos changed the way people choose and buy books when he started Amazon. For many authors, Amazon has been a lifeline, breathing new life into books that had long since stopped being stocked by most bookshops. Amazon’s clever reader reviews, recommendations and “people who bought this also bought” feature have pulled dusty, forgotten books from the back of the store and stuck them in the front window again.

Now Bezos and the Amazon team are taking their revolution one step further. On November 16, 2007, they finally launched their much-anticipated electronic-book reader, the Kindle.
GoldMail: A Great New Way to Catch the Attention of Your Audience
Introducing www.goldmail.com

You should always be looking for new and exciting ways to communicate with your audience. Video clips are becoming more popular and, when done well, can be a very good way to engage with your visitors. The problem is, it takes a lot of time and effort to create a reasonably professional video.

GoldMail can provide a great first step for anyone wanting to dip a toe into the video pond.
More Online Advertising Revenue Is Coming Your Way
The growth in online advertising spend continues unabated. A recent report by eMarketer suggests that US online advertising spend will grow from $17 billion in 2006 to $42 billion in 2011 … and this is still only 13% of total media spend.

But what is more interesting is some of the figures that lie behind the headlines.

In 2005 over 90% of online advertising was shared among just five companies. That left less than 10% to be fought over by every other ad-driven website. Not a great picture for small-content website owners.

But don’t go and switch off your server yet. Things are changing.
Most Valuable Action: The Route to More Profits
Understanding the most valuable action (MVA) theory will increase the profit you make from your content website.

The best money-making content websites have multiple revenue streams. Often they have contextual advertising, display advertising, affiliate links, paid membership, an online shop selling books, reports and other items, an order form for tickets to offline events and much more. The tendency of a lot of these sites is to squeeze as many revenue sources as they can onto every page, the theory being that the more opportunities they give their readers to click on a money-making link, the more chances they have of making money from every visitor.
“I’m writing lots of free content for my website, but still nobody comes. What can I do?”
Having launched more than 100 specialist content websites for clients over the last six months, I often get asked this question. My answer is always twofold.

Over the long term, which I suggest is 12 to 24 months, good-quality, highly focused and regularly updated content websites will triumph.

Google and the search engines are getting far better at separating the wheat from the chaff. They are 100% focused on finding the best content for each particular search request.
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Stop Thief! How You Can Fight Back Against Online Plagiarism

It’s ironic that this article about plagiarism will probably be stolen and illegally published on many websites across the world! That’s the nature of the web, but can you do anything about it? How can you fight back?

This article provides you with some tactics and actions to get back at content thieves who are abusing the web and copyright laws.
The Experts’ Guide to Becoming a Recognised Expert: How to Get Great Speaking Gigs to Build Your Reputation

The Internet provides a phenomenal tool to enable anyone to build their reputation as an expert. With specialist knowledge, an Internet-enabled computer and a bit of determination, anyone can become a global celebrity in their area of expertise. However, an Internet-built reputation can be greatly enhanced and reinforced by speaking at industry events. 

This article provides a checklist to help you win valuable speaking gigs. Invest some time in getting on the stage, and it will pay off many times over in helping you build your Internet business.
How to Take Your Customer’s Money

For a publisher to be able to achieve the goal of multiple revenue streams, it will have to integrate payment processing into its site. This will enable the site to sell products and services (such as downloadable reports and software, branded merchandise, software, etc), charge subscription fees for access to premium content and promote and sell events (seminars, webinars, courses, etc.).

This can be a torturous process unless you know what you are doing.

This is a quick guide to getting started, based on my experience of launching sites all over the world, including the U.S. and the U.K.
47 Simple Ways to Build Trust in Your Website or Blog

If your website does not create a sense of trust in your visitors, all your efforts will be in vain. Your online business will never succeed. That’s the bad news. The good news is that it is very easy to create and build trust in your online visitors. Below, ...
The Death of Paid Content Has Been Exaggerated!
There is a debate raging on the internet at the moment about whether the move by some of the major national newspapers in the US away from subscription to a free, advertising driven business model, is a signal that the days of paid content is over.
 
This debate shows a lack of understanding of content publishing on the web.
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