An eBook, if properly planned and executed, can position you as an authority in your niche or sector. It also can help you attract visitors to your website or feature as a key part of a launch strategy. However, if you get things wrong, you can easily create a negative image that will be hard to reverse!
SEO (search engine optimization) is one of those areas that can be often seen as a dark art. Thankfully, there's plenty of tools out there to help you analyze how your website is performing and suggest how you can make improvements. They measure traffic, inbound links, page rank, social reach, directories you are listed in, how easy it is for the search spiders to crawl, etc.
In this article we look at two popular SEO analysis tools, Hubspot's Website Grader and WooRank.
For as long as the Internet has existed there has been an argument between free and paid content. Some argue all content should be free. Others say if content has value it should be paid for . . . then there are the many shades of grey between these two positions.
The newspapers who have embraced the web and interactivity are reaping the rewards. The newspapers, who have spent their time and effort blaming everyone but themselves for their failings, are struggling.
With ever increasing numbers of influential bloggers and online writers focusing their attention on using email as a way to communicate with their readers, it's safe to say you should be doing the same.